Have you ever heard of an individual or organisation being described as tone-deaf? The accusation is probably not referring to their ability to discern musical notes, but rather their social awareness and sensitivity. Describing someone or an entity as ‘tone-deaf’ suggests that they are oblivious or indifferent to the emotions, concerns, or cultural nuances of a situation. It's like they're out of sync with the prevailing sentiment or mood, leading to misunderstandings or even offence.